臺中領鮮品牌設計取自「中」字意象，化作農夫捧著臺中的優質農特產，象徵對土地的守護與豐饒。

The logo draws inspiration from the Chinese character “中,” and is transformed into a farmer holding premium agricultural products from Taichung. This design embodies a deep commitment to the land and celebrating its abundant harvest.

臺中領鮮農特產專區，網羅本市23家農漁會嚴選好物，四季鮮味一次購足，送禮自用兩相宜，展現在地真風味。

品牌願景 Brand Vision
讓消費者認識「臺中領鮮」就是優質、安全、值得信賴的保證。
To make “Taichung Freshest” a trusted symbol of quality, safety, and excellence.

品牌升級 Brand Upgrade
統一識別與包裝設計，一眼認出台中好農產。
Unified identity and packaging design make Taichung produce instantly recognizable.

通路拓展 Channel Expansion
整合電商、超市、展售與觀光農場，融入日常生活。
Integrated into daily life through e-commerce, supermarkets, exhibitions, and agritourism.

青農參與 Young Farmer Engagement
鼓勵青年以創意與科技，打造新世代農業。
Empowering the next generation to shape modern agriculture with creativity and technology.

在地推廣 Local Promotion
推動產地到餐桌，深化食農教育與安心消費。
From farm to table—enhancing food and farming education and consumer confidence.